Our mission is to join the dots and to enable a mindset shift – making your purchase a wearable, liquid asset.
At LABELL-D, we’re reframing fashion purchases as assets, not commodities.
LABELL-D is a London-based fashion-tech start-up that, through its B2B2C platform, is leading the transition to a truly circular economy. Co-founded by CEO Julia Vendramin, LABELL-D’s mission is to join the dots and to enable a mindset shift – transforming purchases into wearable, liquid assets.
LABELL-D is reframing luxury fashion purchases as assets, not commodities. Uniquely, brands on LABELL-D’s platform benefit from each trade of their item – valuing creativity on an ongoing basis. LABELL-D currently has 75,000 active users, of which 76% are Gen Z or millennials.
The Digital Label, which is the tech at the heart of the company, connects the first and second-hand markets. It turns purchases into highly liquid assets and authenticates a product’s history through blockchain technology. The Digital Label is Web3 generated, endlessly scalable and provides brands with data and royalties on each trade.